Case study · Product Design

ProperlyB2B SaaSProduct Designer

Complex operations.
Connected experiences.

Helping property managers coordinate the work—and service providers complete it with clarity.

Properly product design

The starting point

Getting a vacation rental ready for the next guest takes clear coordination. At Properly, I helped connect property managers planning the work with service providers completing it, designing clearer workflows for scheduling, job execution and quality across web and mobile.

Role
Product Designer
Timeline
2016 — 2019
Company
Properly
Domain
B2B SaaS · Property Technology
Platforms
Web · iOS · Android
Focus
UX research, workflow design, UI, interaction design
Website
Visit Properly

My responsibilities

A 01.

Workflow & UX Design

Designed and refined workflows across job creation, job status, scheduling, calendars, checklists, and reports.

A 02.

Interface Design

Designed core web experiences for property managers, translating operational information into clear interfaces that helped users understand jobs, schedules, properties, and activity.

A 03.

Service Provider Experience

Helped redesign the mobile experience for service providers, including job cards, checklists, job information, badges, verification, and workflows used while completing work in the field.

A 04.

Marketplace & Product Systems

Contributed to marketplace experiences connecting property managers with service providers, while developing reusable patterns and components that maintained consistency across the wider product.

Context

Managing a rental
isn’t one job.

A property manager is keeping track of people, bookings and standards across many properties. A service provider needs to know where to go and what needs doing. Properly connected those two views of the same job.

Problem

As operations grew,
coordination became the problem.

The challenge wasn’t simply managing properties. It was making the right information visible while people, schedules and exceptions kept moving.

Users

Two sides of
the same system.

Designing for both meant understanding when someone needed an overview—and when they simply needed to get on with the job.

UX challenges

Turning complexity
into clear actions.

I kept returning to four needs: knowing what is happening, moving work forward, building confidence and making room for growth.

Process

Designing across
a connected system.

Instead of treating each feature as an isolated screen, I looked at where it belonged in the job lifecycle—and what information needed to carry into the next step.

Selected product work

Clearer tools.
Connected decisions.

The following features show how I approached everyday operational problems. The UI designs are refreshed interpretations of my 2016–2019 work and do not reflect how the current product looks today.

Calendar & job status

Know what’s happening.
See what needs attention.

My first challenge at Properly was a status system that worked across web and mobile. A completed job could still have a problem, so progress and exceptions needed to be communicated separately.

Softer tones and compact icons make job statuses clearer across desktop and mobile.

Send Job

Create the job.
Keep the context.

A request could start from a calendar, property or provider. I explored a full page, a pop-up and a side panel, then chose the pop-up: a focused space to create the job while keeping the original page visible behind it.

The pop-up keeps job creation focused without taking the manager away from where they started.

Reports

From generating a report
to finding what matters.

The first reporting flow helped managers create and export a record. As their needs grew, filtering made it possible to focus on a particular provider, property, status or date range.

Checklist feedback

Make feedback
part of the job.

Reviewing the work was the right moment to acknowledge a job well done—or explain what needed attention. Keeping that conversation beside the checklist gave feedback a clear context.

Feedback should happen where the work is being reviewed.

Service provider experience

Designing the other
side of the job.

Providers needed a mobile experience that made the next action clear: understand the request, decide, complete the work and build a reputation.

Job card

Enough to decide.
Detail when it matters.

A provider needs to understand where, when and what before accepting a job. The hierarchy evolved around that decision rather than giving every detail equal weight.

Badges & profile

Make good work visible.

Choosing someone new takes trust. Badges gave a recognisable meaning to a provider’s history, helping managers understand the person behind the profile.

Marketplace

Reputation becomes opportunity.

The marketplace connected the two sides: managers could discover providers, while providers could turn their work history into a stronger profile and new opportunities.

Design outcome

From individual tools
to a connected operation.

These shifts capture the thinking behind the work: make the state of a job visible, keep tasks connected and give each person the information they need.

What I learned

Complexity doesn’t disappear.
Good design organises it.

Working on Properly taught me to look beyond individual screens and think about how states, exceptions and people connect. A job could be complete and still need attention; a manager and a provider could look at that same job and need very different things.

Designing across both sides made one question central to my work: what does this person need to know or do next?

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