Product Strategy
Defined the core product experience around the learner’s goal, connecting exam requirements, practice, feedback, progress, and recommendations into one continuous journey.
Case Study
From practice
to progress.
A more focused, connected and personal way to prepare for an English proficiency exam.
The starting point
Preparing for an English exam is about more than studying. It is about understanding whether your preparation is moving you closer to the score you need.
Verbo began with watching my partner prepare for LanguageCert using MockMaster.ai. Recurring moments of uncertainty and friction inspired this personal product design concept.
- Role
- Product Designer
- Timeline
- 2026
- Company
- Personal Concept
- Domain
- EdTech
- Platforms
- Web · Mobile
My responsibilities
UX & User Flows
Mapped key journeys across onboarding, exam selection, goal setting, practice, classes, feedback, and progress to reduce friction and create a clearer path through the product.
Interface Design
Designed the mobile and web experiences, including focused question flows, dashboards, learning modules, speaking feedback, and progress tracking.
Visual System
Created the visual language and reusable UI patterns across Verbo, establishing consistent typography, colour, components, states, and interaction behaviours.
Context
Preparation was everywhere.
Direction was missing.
While watching my partner prepare for LanguageCert, I saw her move between practice tools, classes, feedback, government requirements and notes. Verbo explores how that fragmented experience could become one clearer learning journey.
Problem
The content existed.
The journey didn’t.
The learner could practise, attend classes and see results—but still had to figure out how everything connected.
02 A.![Existing product reference · Practice entry]()
Too much noise
Multiple exams and content appeared regardless of what the learner was preparing for.
02 B.![Existing product reference · Mock test experience]()
Too much scrolling
During mock tests, moving between reading material and questions meant repeatedly scrolling and searching—making it harder to stay focused on the answer.
02 C.![Existing product reference · Results]()
Progress without direction
Results showed performance without a clear next step.
02 D.![Existing product reference · External communication]()
Fragmented learning
Practice, classes, feedback and requirements lived across separate tools.
Users
Different goals.
Same underlying need.
Watching my partner prepare made me think about the different reasons someone might take an English exam. Whether it is for study, a new home or a career, the score is only part of a much bigger goal.
International student
University admission
“What score do I need?”
Skilled migrant
Permanent residency / visa
“How close am I to my target?”
Professional
Employment requirement
“What should I improve?”
UX challenges
The moments I observed kept bringing me back to four questions: does this feel relevant, can the learner stay focused, do the results make sense, and is the next step clear? These became the principles I used to guide the design.
Turn information into direction.
- 01
Personalise
Start with why the learner is taking the exam.
- 02
Focus
Keep attention on one task at a time.
- 03
Explain
Give scores meaning against a target.
- 04
Guide
Turn weaknesses into the next action.
Process
From user needs to a
focused experience.
I mapped the learner journey before designing individual screens, connecting their goal, practice, feedback and progress.
- 01
Choose exam
Relevance
- 02
Set goal
Context
- 03
See target
Clarity
- 04
Dashboard
Direction
- 05
Practise
Focus
- 06
Results
Insight
- 07
Improve next
Action → return to practice
Solution
One connected learning journey.
I designed Verbo to connect the moments that often feel separate: setting a goal, practising, understanding feedback and deciding what to do next—across web and mobile.
Assess → Understand → Improve → Repeat
Onboarding
Design around the goal,
not the score.
I wanted preparation to start with something familiar: what the learner is working towards. Onboarding brings their exam and personal goal together, giving the rest of the experience a clear purpose.
Dashboard
From “How did I do?” to
“What comes next?”
The dashboard connects practice performance to the learner’s target and makes the next area of focus visible.
Questions
One question. One moment.
The proposed question-by-question experience keeps the task and supporting material together.
Proposed direction: less searching, more focus and clearer progress.
Tests & results
Results should explain,
not just report.
I wanted the end of a test to feel like a moment of understanding, not just another score. The results bring performance back to the learner’s goal, highlighting what needs attention and where to focus next.
Feedback to action
Finding a weakness isn’t enough.
Seeing where my partner struggled made me think about what happens after feedback. I designed this part of Verbo to connect advice with relevant practice, so identifying a weakness becomes a starting point rather than a dead end.
Design system
One visual language.
Across the experience.
A reusable system for onboarding, practice, progress, feedback and results.
Design outcome
From fragmented preparation
to a clearer journey.
These five shifts capture what I wanted Verbo to offer: preparation that feels relevant, focused and connected to the learner’s goal.
Five design transformations
- 01
Relevance
Move from showing every exam to a preparation journey built around the learner’s chosen exam, purpose and target, making the experience relevant from the start.
- 02
Clarity
Give raw scores context by connecting practice performance to the learner’s target, helping them understand where they are and which skills need attention.
- 03
Focus
Replace long, scrolling question pages with one question at a time, keeping the task and supporting material together so learners can concentrate on answering.
- 04
Direction
Connect feedback to a recommended next activity, helping learners turn an identified weakness into focused practice rather than leaving them to decide what to do alone.
- 05
Connection
Bring practice, classes, feedback and progress into one learning journey, making it easier to revisit advice and understand how each activity supports the overall goal.
What I learned
This project began with a
personal observation.
Rather than a formal research study, I wasn't conducting interviews — I was watching someone I knew use a product repeatedly while preparing for an important exam. That made the problems particularly visible.
I could see when she became frustrated, when she wasn't sure what to practise next, and the difference between feedback she found useful and feedback that felt inconsistent.
Completing another mock test is easy. Understanding whether that test actually moved you closer to your goal is much harder.